For many of us, Pinterest is a place to create dream boards for our future homes, weddings, closets and is even a place to find recipes. What many people don’t realize that Pinterest is a truly untapped source to promote your business for free! By implementing the EXACT following strategies, I have increased the number of monthly views from about 2,000 to 76,000 in less than a month with only working 1 to 2 hours a week. In addition to that, I have had an increase of 106% traffic to my blog, most of which resulted from Pinterest!
To start, note that Pinterest is a search engine. So honestly, the number of repins, followers and likes doesn’t make much of a difference in how your pins are shown. Also, your pins have an endless shelf-life. You could pin a pin and it will still show up in searches for years to come-it never disappears unlike Facebook or Instagram, where your posts only last about 24 to 48 hours.
Depending on what your business is, it is valuable to keep the boards you already have. For instance, I am a coach and therefore, I am my brand. So, all of my personal boards were kept because they portray my life and demonstrate things I like. However, if you have an e-commerce or a brand that is not yourself, you will probably want to create another account apart from your personal account.
The first thing is to create or convert your current account into a business account. This way you can see the analytics and demographics of who is viewing your profile and pins. Then, make sure you change your name to encompass your company and what you do. For example, maybe you want to use the name of your blog instead of your name, or you could use the name of your blog, add a hyphen or vertical line and then your name (Take a look at my profile). Next, write the description for your profile including who you are, what you do and also include a call to action at the end, such as a link to your website, Facebook group, etc. Finally, use a picture of yourself that shows your face so people can easily identify you.
Okay, so the first part is pretty general and focuses on creating your account. The next part I want to talk about is SEO, or search engine optimization. As I mentioned before, Pinterest is a search engine. Thus, SEO is incredibly important so that people can actually find the pins you post! So, this means that you need to use valid keywords when naming your board names, when creating your board descriptions, and when writing each pin description. When considering your board names, also make sure you are intentional. There should be no doubt on what the board is about. And as much work as it may be, the description of each pin you repin and create needs to be written or rewritten to include keywords. All of this together will help your pin show up in the right searches and in more searches!
Now that you have your account effectively set up and you know about SEO, you can get to pinning! You can do this by creating your pins or re-pinning pins that others have created. Since creating only your own pins would be waaaay too much work and it would be ineffective, I recommend a ratio of 80/20: 80% re-pins and 20% creating your own pins. Ideas for your own pins could be blog posts, e-commerce products, e-books, checklists, workbooks and anything you can sell for about $1- $99. You can use Canva.com to create your pin image, add the link to the product you’re promoting to the pin, and voila! Make sure you use your branding, such as logo, fonts, colors, and graphics in your pin images so people can recognize your pins! You will want at least 50 pins per board for people to follow it and look at what you have to offer. When you get up to 100 pins within a board, you may want to consider niching it down. For example, if you have a board about social media strategy, you may want to niche it down to Instagram Strategy, Pinterest Strategy and Facebook Strategy.
It is optimal to pin 20-30 pins throughout the day, every day. Since many of us are running businesses, finding time to pin throughout each day is not ideal or possible. So, Tailwind is an app that will become your new best friend! Using that app, you can schedule pins ahead of time and Tailwind will post at the most optimal times of the day based on the times your followers are active on the site. The app does cost money, but you do get a free month-long trial to test it out. So, if you’re really invested in Pinterest marketing, then this may be a wonderful option for you!
If you really want to increase your pins’ visibility on Pinterest, joining group boards is an incredibly effective way to do so! Group boards are typically boards created by one admin and that have a particular theme. The admin will let others join and post onto the board. There are usually rules, such as one re-post of a pin for every personal pin you pin onto the board. So, this means many other like-minded people will share your pins and help increase the visibility. You can use pingroupie.com to find a list of all of the group boards, or you can use Tailwind to find Tribes, which are very similar. The best group boards are those will few collaborators and many pins!
Finally, you will want to apply to have something called, “rich pins.” You ever notice pins that have bolded descriptions? The bolded descriptions demonstrate that the website connected to the pin is a verified and trusted site. These pins are taken more seriously and are seen as more legitimate. What you need to do is:
Make sure you have a business account
Go to settings→ type in your website URL and hit ‘confirm’
A link will be given to you to plug into the header of your website
Once that is done, go back to Pinterest and hit ‘finish’
If it worked, it will give you a green check mark next to your URL
Then, you need to set up metadata on your website for every blog post
Once that is done, google “Pinterest rich link validator,” and type in the URL to a blog post that has metadata
Hit ‘validate,’ and if it goes through you are all set to have rich links and if not, then your metadata is not set up correctly
As I mentioned before, these steps are what helped me grow from 2K monthly views to 76K in less than a month while working 1 to 2 hours a week implementing these steps. Now that you have them all laid out for you, take action and start making changes that need to be made to your Pinterest account! And before you know it, you will have over 100K monthly views, more traffic on your website and even potential clients/customers! As always, please reach out if you have questions: Hannah@Limitlessmillennials.com.